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Written by:
Amelia Smith
Last Modified:
2026/01/25
On this page we introduce Amelia Smith. She joined our team since the start and writes for all english countries.
I’m Amelia. I test online casinos, try out games, and write about what I find. I’m based in New Zealand and I’ve been doing this for a few years now. It started pretty small and then somehow became my full-time thing. Most days I’m checking a site, making notes, or fixing older reviews.
I studied marketing at the University of Auckland. During that time I got interested in gambling, mostly because I wanted to know why some games feel predictable and others don’t. I kept reading about odds and game behaviour and eventually realised I enjoyed that more than the actual marketing subjects.
After finishing uni I wanted to see if I could work in this space. I started writing small guides, then more detailed reviews, and it grew from there. I like going through terms, checking payouts, and trying to explain things in a way that makes sense without sounding too technical.
Over time I’ve written a lot. Some pieces are about games, others about bonuses or just simple things players ask about. When I look at a casino I check the basics first, then I see how it actually feels to use. Some sites look great but fall apart once you start playing. I try to point out both the good and the bad.
I read a lot of player comments online. People share honest stuff there that you never hear from the casinos themselves. It helps me notice things I might have missed. Sometimes a small complaint from a player ends up being something I add to a review later.
Every now and then I get asked to speak at events. It’s mostly me talking about the NZ market and what players deal with. I’ve been at a few of the bigger ones:
iGB Affiliate Conference London – 2023
International Gambling Conference Auckland – 2022
iGB Live Amsterdam – 2024
If you want to get in touch, just email me at amelia@casinoabc.com or find me on LinkedIn. I check both regularly.
More than five years writing about online casinos and games.
Marketing degree from the University of Auckland.
Spoken at a few industry events here and overseas.
"I try to keep things straightforward and honest. If something feels good, I’ll mention it. If something doesn’t feel right, I say that too. I want players to have a clear idea before they sign up anywhere."
Whether you’ve been gambling online for years or you’re just starting out, I hope my notes and reviews help you out. I’ll keep updating things as I learn more.
Author information
Amelia Smith
Casino Expert
Amelia Smith is our content writer and casino reviewer. She has over 5 years of experience in the online gambling industry. Based in New Zealand, she specializes in providing in-depth reviews and expert insights on casinos, games, and the latest industry trends.
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